Data and Analytics

Market Data and Analytics – Bringing “Big Data” to Neighborhood Retail Development

TREND’s ability to enable community change through strategic retail development is dependent upon highly propriety and highly sophisticated data, analytics and predictive models combined with deep qualitative knowledge. The big data analytics are essential to do the following:

Identify a neighborhood’s type and likely trajectories

Determine where retail development can influence the neighborhood trajectory and be a driver for community change

Assess which kind of retail stores in a given location are likely to be financially viable, strengthen the retail corridors and influence the neighborhood trajectory

Evaluate site-specific market potential by store type and/or store cluster